Sunday, August 31, 2008

Fitness Diaries: Issue #1

Dear readers,

Feeling like the only shape you’re in is round? It’s time to get fit with quick exercises to leave you feeling slim and trim. Now I’m not one who loves to work out, but I do want to stay healthy. Like most of you, my time is precious to me; I don’t want to spend countless hours a day working out. So I have devised a plan to blog a few fitness workouts for us to try. After a few weeks if we like them then great, if not, we can try new exercises. Most blogs will contain a little less talk and a lot more action; seeing how this was the first blog I figured we better get acquainted! Happy workout!

-Ciara Doll

Butterfly Crunch

Targets: rectus abdominus (“six pack”)
Lie on your back with the soles of your feet together as close to your body as possible, with knees bent out to sides. Place hands behind your head, elbows in line with ears. Keeping your back flat on floor and stomach muscles contracted, exhale and curl your chest up a few inches off the floor toward your legs. Lower to start. Repeat 10 times. This one is nice because I feel like the butterfly of the legs during the crunch improves my flexibility…I like it!

Side to Side

Targets: Obliques

Lie on your back, knees bent and feet flat on the floor, with your arms at your sides. Exhale and contract your abs as you slide your right hand toward your right foot. Your head and neck should remain aligned and your lower back pressed to the floor. Return to start, then switch sides. Repeat 15 times. At first this confused me, but your head and neck will move to the side you reach they just have to stay aligned!

Front Plank

Targets: transverse abdominals
Start on your hands and knees. Keeping your back and ab muscles contracted, drop down to your forearms while extending legs out behind you so you are resting on the balls of your feet. Be sure to keep your back straight, hips up, and neck relaxed. Hold for three seconds, then return to start. Repeat 10 times. This is my personal favorite exercise for abs. Make sure hips up doesn’t result in behind in the air! Haha I like to hold the plank for as long as I can (about 1 minute) instead of going from hands and knees to plank. Try both and see what you think! Read More......

Frosted Flacks

When CBS News Legal Analyst Andrew Cohen offered that "you can't build a profession based [on] deceit and spin, then create 'ethics' rules that call for honesty," he took aim at the very heart of the public relations industry.

Indeed, he's right. There's an order to that sort of thing, but the disorder Cohen's whipped up represents only a fragment of the PR industry.

Mr. Cohen, PR professionals can and have created ethics rules that call for honesty, and they must abide by them. Only by doing so can they build their profession properly.

There are many things Mr. Cohen may never fully understand about the PR industry as he loves to unconsciously lambast the few who have tarnished the moral significance of PR. Perhaps pinpointing one misguided soul as a target for the industry provides a pacifier for a journalist like himself on a slow news day.

Journalists, as he well knows, have their share of lethargic bullies who refuse to step out of the office to find news and instead point fingers at their counterparts, pushing for a public competition of words.

Calling his hollow crusade an "essay" gives him a feeling of pseudo credibility, it seems. If his ultimate goal is for truth, it may be wiser for him to put down the pen and actually go about contributing in a meaningful way.

Mr. Cohen is pointing the gun at the innocent when he could be stalking the efforts of the guilty in hopes to provide justice.

It's easy for him and his "friend" to agree that there are ethical PR employees, and only after the mother of public relations takes him to task, but what is he and his army of crony commenters doing about it?

To state that PR professionals are hypocritical in generality is nothing less than blasting monkeys at a zoo for swinging on branches.

The PRSA knows that it is at fault as much as if not more than McClellan in the first place, but sweeping air under the rug isn't the same thing as sweeping dirt. And lucky for Mr. Cohen and the PRSA, the rug is a small one. Read More......